Google has released a new (well, newish) four-page PDF document named Testing value based bidding using Google Ads campaign experiments guide. This document can be useful for those who want to test ...

Google released a new Google Ads ad strength guide and best practices document. The document should help you improve your overall ad strength in Google Ads. The document is over here and says: Ad ...

There are 3 types of bid strategies in Google Ads: manual bidding, automated bidding and Smart Bidding. PPC practitioners generally fall into one of two camps: those who stick with the control of ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Unlock the secrets of Ad Strength in Google Ads. Understand its value, how it works, and how to leverage it for better ad performance. Recently, there has been a lot of discussion about Ad Strength in ...