Google will soon require businesses who want to advertise using Google Local Service Ads to also have a Google Business Profile. Google posted a notice that reads, "By Thursday, November 21, 2024, ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. If you're thinking of expanding your electrical business, ...

Google sent emails to Google Ads advertisers about new Local Service Ads additions to its terms for its providers that they must accept by June 5, 2025 or else their ads will no longer serve in Google ...

Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. The issue comes just weeks after the platform started piloting ...

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...

Google is rolling out Local Services Ads on its Maps app, starting with iOS, to help advertisers generate more leads directly from the navigation platform. Why it matters. This expansion brings local ...

Google states proximity to the searcher is no longer a primary factor in ranking local service ads. Proximity matters less for local service ads ranking. Service area alignment is now a more crucial ...