Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Here’s everything you need to know about Google’s Performance Max ...

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

Join our webinar to learn about effective Google Ads strategies for Performance Max Smart Bidding and drive better results.

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance ...

Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from ...

Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign ...

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max ...

Google Ads has changed how Performance Max and regular Shopping campaigns work within the same account. In short, Performance Max won't take priority over Standard Shopping campaigns when they are ...

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Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...