In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. But if you want to build lasting media relationships and secure ...

For solopreneurs trying to perfect their sales pitches, it’s often not the big mistakes that trip them up—it’s the small ones they don’t even notice. Subtle issues in tone, pacing, phrasing, body ...

Public relations pitches are a popular subject for journalists in the industry, often because of how poorly they can turn out. The internet is rife with examples of good pitches and horrible ones, and ...