Understanding how videos go viral is creators’ holy grail — and for obvious reasons: Crack it and they’re guaranteed perpetual fame, and with it, potentially lots of money. Naturally, given those ...
Marketing campaigns for highly processed food and non-alcoholic drink brands on TikTok generate billions of views, leading to a staggering capability to engage and influence children, according to an ...
Are you a print subscriber? Activate your account. By Tim Nudd - 1 day 22 hours ago By Ad Age and Creativity Staff - 1 day 22 hours ago By Donna Speciale - 1 day 23 hours ago By Ad Age Studio 30 - 2 ...
Today’s column is by Irene Yang, managing director of Nativex. Brands are making significant changes to their social media strategies to reach out to Generation Z and to appeal to their unique ...
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