TikTok's new viral beauty tip actually makes perfect scents. Influencer Emelia O'Toole, who goes by the name @professorperfume and shares her beauty expertise on the video app, provided a mind-blowing ...

So you've invested in a new bottle of fragrance that, let's be honest, wasn't cheap and you'd like to preserve it as long as possible. Unfortunately, perfumes don't come with instructions or care ...

TikToker Emelia O'Toole, also known as "Professor Perfume," reveals the best way to store perfume to make it last longer. professorperfume/TikTok TikToker Emelia O’Toole, also known as “Professor ...

TikTok is saturated with shelfie videos that show off enviable perfume collections and tips on how to make your fragrance stretch longer, and work harder, for you. But now, the app has sparked a new ...