Recently, I got my first-ever lash lift and tint. The results were beautifully lifted and darkened yet natural-looking eyelashes, but what I wasn’t prepared for was what they told me right as I headed ...

A lash lift is like a perm for your eyelashes — the hairs are curled upwards semi-permanently. It takes about an hour to complete and costs around $100. There are minimal risks, but be sure to avoid ...

A keratin lash lift is a treatment that curls and lifts natural lashes using a keratin-based solution. The lash lift process typically takes 45 minutes to an hour and can last 6-8 weeks with proper ...

Feeling disinclined to use mascara all the time? This creator may have the solution for you. “You wanna know why I stay on TikTok? Because it teaches me things like this. I had to show you guys ’cause ...

Kim Kardashian’s KKW Beauty isn’t the only buzzy brand launching at ULTA: customized lash lifts and extensions are coming soon to the popular makeup retailer, thanks to Sugarlash PRO. A global company ...

One quick squeeze is all you need.