Businesses are always searching for new ways to engage their target markets. Among so many sales strategies, hyperlocal influencer marketing has become an innovation, especially for small businesses ...

Social media sites like Twitter and Facebook have changed the landscape of marketing, even though they are geared toward engendering personal relationships. Being able to talk directly with customers ...

Seems like brands are now moving over ‘global’ to a relatively new concept – hyperlocal. With more and more people increasingly searching for things, food, restaurants, malls, etc. “near me”, ...

There was a time when brands predominantly relied on big celebrities and actors for endorsements. However, in recent years, that dynamic has undergone a significant change. Today, brands across ...