To boost sales and brand awareness, you should consider expanding your distribution channels. Learn more about your options.

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Product distribution strategy is a vital component of a marketing campaign. A well-designed distribution channel strategy takes into account both the bottom line with channel partners and service to ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

I often speak and write about how best to stand out from the competition. This year, I have been delivering many keynote addresses and workshops for companies with distribution channels or indirect ...

ATPCO has finalized the first version of the Next Generation Storefront standard for the U.S. domestic market, a year after the initiative to develop the standard was launched at ATPCO's 2018 Elevate ...

This year over 13% of all revenues in hospitality will be generated from the Internet. Three years from now the Internet will contribute over 20% of all hotel bookings and convincingly surpass total ...

Networkcar, a provider of wireless vehicle management, announced Wednesday, Jan. 9, that it has appointed Tamara Chamberlin to the position of vice president of indirect distribution. Because of her ...

Developing a good product or service is challenging enough – getting customers to recognize its advantages and then making the sale are entirely different challenges. You might make a better mousetrap ...

eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More As more software vendors move toward an e-commerce model, ...