The Influencer Industry: The Quest for Authenticity on Social Media, by Emily Hund is out now. In July 2021, singer Olivia Rodrigo visited the White House as part of a campaign to encourage young ...

A new report from The Influencer Marketing Factory outlines the rise of virtual influencers. These AI influencers are now mainstream, with 53% of respondents in a survey following at least one. Here ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 59 min 10 sec ago By Adrianne Pasquarelli - 1 hour 24 min ago 1 hour 56 min ago By E.J. Schultz - 3 hours 4 min ago By Jack Neff - ...

Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. What if there were one thing you could do to make consumers much ...

Influencers have emerged as a strong factor motivating teenagers to buy some merchandise. They describe merchandise on social media such as Facebook, Twitter, You Tube, Tik-Tok, Instagram, LinkedIn, ...

If you’re reading this article, you’re likely interested in gaining more visibility. Whether you’re looking to bring in more leads, be seen as a thought leader in your field or, well, “influence” ...

Being an “influencer” is big business. Influencer marketing has more than tripled since 2019, with an estimated worldwide market size of $24 billion (“Global Influencer Marketing Value 2016– 2024,” ...

The most successful influencers put their lives in the limelight—and their faces all over your social-media feed. They are relentless at self-promotion. But a new kind of creator is upending the ...

Close to 5 million people follow Influencers in the Wild. The popular Instagram account makes fun of the work that goes into having a certain other kind of popular Instagram account: A typical post ...

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High schoolers are appealing to other health-conscious kids online, sometimes by expressing views in line with the “Make America Healthy Again” movement. Ava Noe, 17, has developed an Instagram ...