Marketing falls into two camps: external and internal. External marketing refers to traditional marketing tools such as advertisements, aimed at developing awareness in consumers who don't know about ...

When you are building a company, it is easy to focus all of your branding efforts on customers and outside parties. As you develop your company's identity, allotting time and money for internal ...

Managers in all disciplines face the yearly challenge of developing a budget and defending it to the CEO, chief financial officer (CFO) or board. Then, once getting approval, managers must make sure ...