More than a decade on from the launch of LEGO® Friends, the LEGO Group has re-imagined the LEGO Friends universe with the introduction of new diverse characters. This aims to enable more children to ...
The Lego Festival Experience by 2Heads won Gold in Experiential In-Person (>10 participants) at The Drum Awards. This global festival aimed to reignite play, demonstrating its power for creativity, ...
When my son was six-years-old, my wife and I refused to give him toy guns. If one arrived as a gift, it was swiftly spirited away – so quickly that he barely noticed its absence. Instead, we bought ...
Life in Legoland used to be so simple – smiling doctors helped cheerful patients, contented petrol pump operators filled the tanks of satisfied drivers and classrooms of ecstatic children were taught ...
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