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Lego just unveiled its first-ever 'Smart Brick'

· 16m · on MSN

Lego's high-tech Smart Brick is dividing its adult fanbase

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog toymaker's embrace of tech.

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Lego unveils tech-filled Smart Bricks - to play experts' unease

· 3d · on MSN

Lego unveils ‘smart bricks’, its biggest innovation in 50 years

3d

LEGO Reinvents the Brick With Built-In Tech Starting With Star Wars

LEGO has revealed a new interactive system called LEGO SMART Play, which adds built-in electronics to physical LEGO sets to ...

2don MSN

Lego just revealed its 'most significant evolution' in 50 years — and it's going to bring its toys to life

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 ...

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