Your company's promotional items can serve as powerful marketing tools to boost brand awareness and improve your business's reputation. There are a number of ways to advertise these products. Choosing ...

Promotional merchandising involves employing promotional products to help companies and other organizations advertise their products and services. According to the Advertising Specialty Institute, ...

For questions about branded merchandise, including vendors, guidelines and more, please contact Chloe Milbrand at [email protected]. Sometimes known as promo gifts, giveaways or “swag,” promotional ...

Editor's Note: This article was written for Promo Impressions. For more content on promotional products decoration, be sure to subscribe to the biweekly newsletter at PromoImpressions.com. Sometimes, ...

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...