Rather than holding information in specific areas of the brain, our memories are represented by the connections between neurons, called synapses. According to a recent study from the Salk Institute in ...

Using optogenetics techniques, scientists from Max Planck Florida Institute of Neuroscience identified a new pathway for forming long-term memories in the brain. Their findings suggest that long-term ...

The research introduces a novel memory architecture called MSA (Memory Sparse Attention). Through a combination of the Memory ...

"Roomnesia" is the normal result of our brain's memory organisation strategy, but there are ways to reduce it.

This paper introduces the concept of 'conceptual closure' in television advertising and reveals how small executional changes to a finished advertisement can significantly enhance advertising ...