The "Selecting the Best Scientific Journal for Your Research Training Course (Apr 13, 2026)" training has been added to ResearchAndMarkets.com's offering. This session offers a detailed guide to ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

The field of market research has seen paradigm shifts over the years due to forces such as the internet, mobile phones, neural sciences and process automation. Today, generative artificial ...

Blake McShane is an associate professor of marketing at Kellogg, where he teaches courses in customer analytics, marketing research and data analysis. As a statistical methodologist, McShane has ...

Before you can make money from your product or service, you have to figure out whom to sell to. It does not matter how innovative or high quality the product is if you market it to a group that does ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...