Market research is shifting to real-time, AI-native workflows. Here are seven trends that will redefine insights in 2026 and ...

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I’ve been working in market research for my entire career spanning a 30-year period, including leading large teams and building my own successful agency. I’m someone who is curious and open to change, ...

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

One year after emerging from stealth, Strella has raised $14 million in Series A funding to expand its AI-powered customer research platform, the company announced Thursday. The round, led by Bessemer ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...