Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan ...

In a Q&A for Fierce Pharma Marketing’s “Rising Stars” series, Catie Matthews suggested that marketers should embrace artificial intelligence in their own lives.

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Millennials are the most willing to let agents do their shopping, with nearly three in five saying they are ready for such a ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

Agricultural marketing success comes from disciplined planning and cost-based decisions rather than trying to time market ...

UChicago Medicine clinical trial marketing uses controls and data integration to deliver targeted outreach and achieve significant ROI.

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...