The ‘Math of Marketing’ IP focuses on resolving the critical tension between immediate ROI and sustainable brand equity ...
Business and Financial Times on MSN
Measurement precedes prediction (I): Why data is not enough: Measurement as strategic infrastructure
Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding ...
In my opinion, one of the holy grails that companies are searching for is an easy way to determine the business value of projects. The bad news is that there's usually not an easy way. If a project ...
To measure an IT project’s success, hospital and health system CIOs often opt for traditional metrics such as project costs, implementation timelines and the functionality delivered. But many are ...
MIDLAND, Texas — The madness in March isn't just in the tournament, but it's right here in Midland. "We designed and created basketball courts based on measurements of area that added in ...
Some time ago an engineer friend here in Connecticut mentioned to me that he had put a new AM transmitter online. Jokingly I told him that I would do a field intensity measurement to note the ...
The National Media Council (NMC) and the Telecommunications Regulatory Authority (TRA) will launch the first phase of the Television Audience Measurement (TAM) project across the UAE on July 15, ...
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