Wed, October 9, 2024 at 6:45 PM UTC Our compulsion for miniatures knows no bounds, so we’re psyched about this Mini Brands advent calendar that hides the cutest surprises. ZURU, the company behind ...

Zuru’s Mini Brands MasterChef hits the UK this month and is the first licensed partnership within the company’s new Create mini collectibles. Following a deal with media and entertainment powerhouse ...

From Polly Pocket reboots to pint-sized fast-food replicas, mini collectibles have become one of the most powerful drivers in the global toy economy. Their appeal isn’t hard to understand they blend ...

Ulta Beauty is raising some eyebrows and concerns with its viral Mini Brands collection, which raises the question of whether makeup and beauty brands should be targeting young children as potential ...

Miniature versions of popular products like makeup and toys are growing in popularity. Consumers are drawn to the collectability, affordability, and stress-relieving aspects of miniatures. The trend ...