In a world where beauty routines can feel more like full-time jobs, a quiet shift is happening. Call it skinimalism, the clean girl aesthetic, or just common sense, but minimalist beauty isn’t just a ...

With so many hair care products, styling tools and advanced shampoo formulas on the market today, it can be hard to know which ones to choose. Fortunately, with minimalist hair care, you don’t need a ...

ICYMI, Brenda Song collaborated on a makeup tutorial with the internet's favorite minimalist beauty brand, Merit. In the video, she reflects on her Y2K beauty blunders, her modern aesthetic, and what ...

The world of skincare is crowded. With everything from serums with hard-to-pronounce ingredients to ten-step nighttime routines, it’s easy to feel overwhelmed, and even easier to overconsume. But, the ...

PROVIDENCE, R.I., May 14, 2025 /PRNewswire/ -- GRAES, a new skincare brand rooted in science and simplicity, proudly announces the launch of its debut product: Night C.A.P., a multitasking night cream ...

From collagen-packed products to minimalist routines and K-Beauty innovations, these 5 skincare trends are set to define 2025. If you're searching for a product promising youthful skin, you've most ...

Forbes contributors publish independent expert analyses and insights. Emma Sandler is a journalist covering beauty, fashion and wellness. If you want to add a little science-backed glamour to your ...

Learn how to build a minimalist wardrobe for women with our checklist, styling tips, and easy steps to simplify your closet.

An athlete exits a black SUV near the arena. The look is all composure: tapered joggers, crisp sneakers, a muted jacket, ...

People who are simplifying their routines can use it morning and night as their hydration step. Those who still enjoy actives like vitamin C, azelaic acid, or retinoids can slot the serum in without ...