Thunder, Cleveland Cavaliers and NBA on NBC
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It’s basketball action all day long to commemorate Martin Luther King Jr. Day on the NBA on NBC, where no fewer than four pro hoops matchups are playing back-to-back-to-back-to-back in a giant January 19 quadrupleheader slate of games on NBC and Peacock .
NBC will broadcast both games tonight with streaming available on DirecTV Stream and Peacock, while Fubo subscribers remain without access due to contract disputes.
When NBC announced that the NBA legend Michael Jordan would join its broadcast team as a “special contributor” to the big league, many fans were excit.
Two full nights of basketball action are stacking the NBA on NBC pro hoops schedule this week on NBC and Peacock, where huge games are hitting the hardwood January 12-13 on Peacock NBA Monday and Coast 2 Coast Tuesday.
NBC bets on trio of big events to boost viewership. In a 10-day span in February, NBC will broadcast the Olympics, Super Bowl and NBA All-Star Game.
On a TV landscape ruled by live sports, NBC wants Sunday nights to become appointment viewing, with its NBA and MLB packages joining its longstanding NFL slate this year.
Eagle is one of the fresher faces in NBC's coverage, which has otherwise heavily featured nostalgia banked during the program's prior incarnation staged between 1990 and 2002, and spoke about the continued quest to strike a perfect balance in comments to BallIsLife.