Four decades after Karsanbhai Patel started Nirma out of a small shed in Saraspur, an Ahmedabad suburb it’s hard to identify what this Rs. 4,831 crore company stands for. If looked at purely as a ...

Nirma Washing Powder has recently launched a new TVC, that is a refreshingly new take on the brand's existing positioning. The TVC has been created by TapRoot India. Speaking about the brief given by ...

Bollywood actor Karishma Kapoor took fans on a nostalgia trip as she appeared in an ad, which is a recreation of a classic TV ad from the 90s. The ad, made for credit card management platform Cred, ...

Abhijeet Sen August 18, 2025 12:14 AM IST The washing powder Nirma brand which once controlled nearly 60% of the detergent market lost most of its share due a big single reason. Scroll down to know ...

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Some of the most heartening success stories start from humble roots, and when you realise that Nirma found its beginning in the backyard of a house in Ahmedabad, manufactured by a chemist who then ...

Nirma Ltd will kick off a Rs 1,343.05-crore open offer next week to acquire an additional 17.33 per cent stake from public shareholders of Glenmark Life Sciences Ltd, according to a regulatory filing.

Mumbai: In a truly path-breaking move in the prevalent fast-moving consumer goods climate, Nirma has announced the exclusive marketing and manufacturing arrangement by which Nirma will bring Camay, ...

Explaining the decision to delist, the company had stated last week that non-promoter shareholders of Nirma, mainly known as an FMCG brand, may not approve of some of its new businesses which entail ...

How did Nirma washing powder fail: If you are someone who was born in 1980s or even 1990s, you must have heard about the brand Nirma. Once a household name in India, Nirma washing powder brand rose to ...

This story is part of Forbes' coverage of India’s Richest 2021. See the full list here. Karsanbhai Patel, whose Nirma is a household name in India’s laundry detergent market, has placed big bets on ...