A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” and describe it as an “unprecedented,” ultra-saturated, bluish-green.

Lucky colors: the phrase sounds lighthearted, but the idea is ancient and profound. Every year-end, the same scene repeats ...

New Balance's sneaker loafers sold out in a hurry last month, but now they're back in stock and ready for you to grab. Plus, ...

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ever seen. It is called “olo” and it is a shade of blue-green, according ...

According to GM Authority, Chevrolet may introduce two new color options for the 2026 Corvette. This isn't a total surprise as the brands have been known to cycle color codes for different model ...

Scientists say they’ve discovered a new color called "olo," seen only by five people using laser-based retinal stimulation. The color was created by targeting a single type of cone cell in the eye ...

Researchers at the University of California, Berkeley, claim to have found a new color. The caveat? You can’t see it. Not unless you have a laboratory fitted with a complex laser system that’s cued ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California, Berkeley ...

Grace Cooper is a writer who specializes in shopping. Her work has appeared in The Kitchn, Apartment Therapy, Culinary Hill, and more. Moon dust, a cosmic-inspired purple, brings sparkles and texture ...