AI supports OTT decision-making across content strategy, production, and marketing without replacing creative ...

Jennifer Lawrence and Robert Pattinson's Die My Love is based on the eponymous novel by Ariana Harwicz. It follows Grace, a ...

As OTT (Over-The-Top) technology has gotten more mature and established robust standards over the years, the concept of OTT monitoring is gaining popularity. With customer expectations soaring, it’s ...

Popular television and film actress Mugdha Chaphekar has taken a significant new step in her career by making her debut in ...

Everyone wants to talk about over-the-top (OTT) and connected TV (CTV) right now, but they’re often confused for one another. They’re also used interchangeably by many marketers, brands, and sometimes ...

Sarvam Maya OTT release date: The horror-comedy is directed by Akhil Sathyan. It also stars Aju Varghese and Riya Shibu.

TV has changed a lot over the last few decades, and I expect more changes in the coming years. For one thing, streaming viewership is growing over time (paywall). And in 2018, Nielen data showed that ...

Welcome to our new series, AdExplainer, where we offer the definitive take on advertising’s most puzzling topics, foundational acronyms and emerging trends. Even though connected TV (CTV) has been a ...