When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Most Internet businesses understand that a thoughtfully planned, smartly executed, permission-based email program can drive traffic to their Web sites or stores, increase sales, reinforce brand ...

Ultimately, it’s all about trust. If you are using best practices and doing opt-in email, your customers have given you an invaluable asset: the right to send them email. When that “From” field ...

The three major tasks of email marketing are building your opt-in email-subscriber list, building trust, and inciting action. This article will focus on the first—and, for many, most-challenging—task: ...

It’s common knowledge that email marketing has many benefits and is one of the best ways to grow your business. Email marketing has a higher return on investment than other channels and is an ...

Do you know the difference between a double or single opt-in and an implicit opt-in? The question is answered in this primer on opt-in email marketing.