The pursuit of science is designed to search for significance in a maze of data. At least, that’s how it’s supposed to work. To support or refute a hypothesis, the goal is to establish statistical ...

A small p-value often means the observed data effect is statistically significant. Set a significance level to compare with the p-value to validate investment hypotheses. Utilizing p-values in Excel ...

Researchers from Northwestern University, University of Pennsylvania, and University of Colorado published a new Journal of Marketing study that proposes abandoning null hypothesis significance ...