A strong PR plan requires early collaboration with business development, cross-team and cross-practice alignment, a clear ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. While most of your team is winding down for the holidays and year’s end, business ...

The longer I practice public relations, the more I notice a set of traits settling into my reflexes: a sceptical edge, a ...

With Generative AI reshaping how audiences discover, trust and engage with brands, Walker Sands has launched the AI Domain Impact Index to help B2B organizations maximize PR effectiveness. The Impact ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...

Summaries are crisp, convenient and, for lots of us, exactly what we want to know. Do you look below them? I must admit that ...

Last Tuesday morning, a text message arrived that would have seemed impossible just five years ago—AJ Ignacio describes receiving a message from a startup founder in Singapore who had just closed ...

DIY PR enables businesses and professionals to actively shape their online presence and credibility without waiting on traditional media. Content marketing, which includes blog posts, videos and ...

Business public relations (PR) refers to the strategic management of the spread of information between an organization and the public. Unlike advertising, where messages are paid for and placements ...

CES, the massive annual tech showcase where companies debut their biggest innovations, creates both excitement and real opportunities for brands looking to stand out. Learn how to plan smart CES PR ...

Brands want to see themselves in publications like The Wall Street Journal, The New York Times, and USA Today. They believe landing in top-tier press can be the break that propels their business to a ...

Founder-led PR transforms brands by putting real people at the centre, building trust and authenticity that no marketing ...