“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of product ...

As the world becomes more and more digital, people's attention spans seem to be decreasing. They don’t want to wait to get what they want, and businesses may need to acclimate to those demands. In the ...

Amazon reported an increased revenue of 1% for every 100 milliseconds improvement to their website speed while Walmart, also found that every 1-second increase in page speed resulted in a 2% increase ...

Some Web pages finish loading in an instant, while others load slowly or in pieces at varying speeds, even on the same computer. The factors that add up to slow or irregular Web page loading can cost ...

You click on a product page and wait seconds just to see the first image load. But why didn’t the image load? Because it might have been lazy-loaded. Lazy loading ...

Page speed is how fast your website loads. Why should you care? Faster sites keep users happy and engaged, rank higher on Google, and boost conversions. Keep reading to learn why page speed matters ...

If your website doesn’t load quickly, you’re losing sales. People aren’t willing to wait anymore. Even worse, slow websites often finish well below faster ones in search results. This means customers ...

Speaking with Co.Design, Wright Bagwell, Zynga's director of design, comments: People know what it means to touch something. They’ve touched things their whole lives. In the analog world, it’s ...

Sometimes, slow can be good. We all know the adage that slow and steady wins the race. A slow walk in the park? Enjoyable. Slow-cooked ribs? Delicious. Slow websites on the other hand? Well, they only ...

It's hard to find anyone who'd argue that websites load too quickly. Mobile pages constantly creak under the weight of complex visual elements and ad networks. It's led to an ad-blocking boom, ...