Paramount Global and iSpot.tv said they reached an agreement under which the content company will use ispot.tv data as currency in advertising transactions across its U.S. media and streaming ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering, Outcomes ...

NEW YORK — Paramount Global has agreed to measure and transact national TV advertising campaigns using iSpot currency metrics across both its media and streaming properties in the U.S. The CBS News & ...

Deepening more alternative-currency agreements among major TV network-based media companies, Paramount Global has struck a deal with iSpot.tv to “measure and transact” national TV advertising ...

What is the meaning of life? What happens after we die? Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign ...

Chicago, March 31, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, Paramount (NASDAQ: PARA, PARAA), and iSpot today announced a new collaboration to bring “always-on” sales and conversion measurement to ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

iSpot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver attribution for video advertising persistently, at scale. The offering aims to ...

Paramount Global and TV measurement company iSpot.tv have announced an agreement to measure and transact national TV advertising campaigns using iSpot currency metrics across Paramount’s media and ...

Chicago, March 31, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, Paramount (NASDAQ: PARA, PARAA), and iSpot today announced a new collaboration to bring “always-on” sales and conversion measurement to ...