As personalization becomes table stakes, a new class of products is emerging that depends not just on data inferred from ...

“Early personalization is often discussed as an enhancement rather than as a structural element of launch design,” said Emily ...

Great customer experience (CX) feels like one continuous conversation. This is the shift defining 2026 — real-time, ...

In recent years, personalization has become one of the most influential trends across retail, fashion, and small busines ...

AI’s impact on e-commerce innovation cannot be reduced to faster models or smarter code. The decisive shift is organizational ...

Content personalization has been a hot topic ever since the emergence of niche cable networks and the VCR in the 1980s allowed consumers to access content geared to their particular interests and ...

Overview AI has shifted email marketing from fixed schedules to behavior-driven, personalized communication that respects ...

For brands and retailers, it’s no secret that a more personalized customer experience typically leads to increased engagement and sales. And yet, so many companies struggle to implement what I call ...

As more consumers moved online during the pandemic, demand for streaming services exploded, and competition between providers has never been more intense. Despite the stellar subscriber numbers seen ...

Real-time personalization is redefining fan engagement in live sports and entertainment as venues shift to continuous, ...

If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...

There is a lot of discussion today about the digitalization of marketing. We are shopping online for practically everything. Market researchers say that we will continue this behavior post-pandemic. A ...