Opinions expressed by Entrepreneur contributors are their own. Persuasion in UI/UX design refers to the intentional use of design elements, techniques and psychological principles to influence and ...

Informative advertising seeks a presentation of product facts in a formal manner, including presenting findings from independent studies and safety assessments, to attract customers and sell a product ...

Ever tried convincing someone to pick your favorite movie for movie night? Or maybe defended pineapple on a pizza? Whether you knew it or not, you were tapping into one of the oldest human traditions: ...

There is a price for time spent on our phones and computers even when something appears free because the online world trades in our data and our attention. Our devices’ software is engineered around a ...