"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

Finding the perfect shade of foundation has always been a struggle for me. I’ve tried so many different brands, but even the ...

Eliminate decision fatigue by finding the right colors, personalized to you! Match My Makeup, a groundbreaking beauty tech platform, is taking personalization to new heights by matching lip colors to ...