C is for Cookie. At least, that’s what the baking industry lobbyist known as Cookie Monster would have us believe. At Toyota they have another idea, where C is not for Cookie, it’s not for Car and ...

We weren't expecting the new Toyota Prius to be cool because why would it be? And yet Toyota surprised all of us with a seriously cool Prius. The plug-in hybrid Prius Prime is the most exciting ...

The stylish exterior of the 2015 Prius c features new standard single LED projector low and high-beam headlights and LED tail and stoplights. The Prius c comes in several different colors including ...

WASHINGTON — The Toyota Prius c is a small hybrid on a budget while the Prius Three offers more space and fuel efficiency. Prius is pretty much a sub-brand of Toyota with a loyal following of drivers ...

UPDATE: A previous version of this story said the Toyota Prius C returned 53 miles per gallon on the highway and 46 mpg in the city. This is incorrect. The Prius C actually returns 53 mpg in the city ...

The Toyota Prius has already secured a spot as an icon of automotive history and one of the most influential products of this century. It’s also far surpassed Toyota’s initial expectations. Sales of ...