Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

When businesses give autonomy and power to each of their divisions and departments, the result is differentiation, in which each section develops its own cultures and methods. When a company brings ...

What Is a Parity Product? A parity product is a brand of good that has enough similarities with other brands of the same good type that it can easily be substituted. A parity product is functionally ...