Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

Technology brands, especially those that offer highly specialized, complex products and services like SaaS, security or data management, fight an uphill battle in marketing and selling. Across all ...

Launching a product is never just about the product. As I write this, my two-and-a-half-year-old company, Hugimals World, is preparing to roll out Hugarounds—a new line of warmable weighted plushies ...

Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf. A lack of coordination in marketing and visibility, such as launching marketing before the ...

Learn best practices to write compelling product launch press releases—and view curated real-world examples published by Business Wire clients. Tips for How to Write a Great Product Launch Press ...

A leading global consulting firm on how to achieve new product launch success rates far above industry averages. New product launches are risky. But disciplined innovation practices lead to success ...

Apple has a big fall launch season up ahead, with 15+ new products coming. But per various reports and rumors, there are three particular products launching that we’ve been waiting a long time for.

We’ve seen lots of rumors about new Apple products coming soon. But today CEO Tim Cook confirmed via a post on X that something indeed is about to debut. There’s a special Apple product launch coming ...

The iPhone 17 series appears to be quite a success for Apple. The iPhone 17 Pro Max sold out within minutes on Friday, while the iPhone 17 Pro and standard iPhone 17 sold out over the weekend. Even ...

Zoetis targets new therapeutic white spaces—oncology, cardiology, and renal disease—minimizing risk and offering substantial ...

Here are the most anticipated Apple products of the year, including iPhones and MacBooks.