AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...

Anteriad’s demand generation campaigns have consistently delivered the highest quality and engaged contacts than other solutions on the market today,” said Elizabeth Damioli, Demand Generation Manager ...

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...

Programmatic systems—which use algorithms and APIs to automate complex processes in real time—have been most widely leveraged in digital advertising. But now, programmatic technology’s reach is ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

The rise of programmatic advertising in India is reshaping the digital marketing landscape, driven by technological advancements and changing consumer behaviours. According to the dentsu-e4m Digital ...

Programmatic marketing should be one of the most important tools in your company’s arsenal and yet it is one of the least understood marketing strategies. Programmatic marketing is the term used to ...