Apple made it possible to dynamically insert ads in live streaming video podcasts, allowing creators to control content and monetize the video stream using its HTTP Live Streaming (HLS) technology.

Traditional linear ads can now be substituted with internet-based personalized advertising — at least in a world where NEXTGEN TV powered by ATSC 3.0 and in a future Brazilian marketplace. That’s the ...

Amagi has launched In-Content Ads, a new offering within Amagi’s Ads Plus marketplace, designed to attract advertisers beyond ...

Enghouse Networks, a global provider of telecommunications and media solutions, and INVIDI Technologies, a pioneer in addressable TV advertising, today announced a new integration that expands ...

Amagi, an agentic industry cloud platform, has made its In-Content Ads available through the Amagi ADS PLUS marketplace, opening programmatic access to ads embedded directly into linear video across ...

A familiar broadcast rule is now entering the streaming world with California’s new loudness regulation SB 576, mandating that advertisements must match the perceived volume of the primary content ...

Monetizing a radio station’s audio streams is something nearly every ownership group and mom-and-pop licensee strives for in today’s digitally focused media universe. For privately held Dick ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

Fox said it will be introducing dynamic ad insertion for college football games it televises as part of an expanded relationship with FreeWheel, Comcast’s ad-tech company. The new relationship makes ...

The rise of Free Ad-Supported Streaming TV (FAST) has opened a new frontier for content owners to monetize their libraries. By offering viewers free content and generating revenue through ads, FAST ...