In the escalating war to squeeze every last mile from every last drop of gas, automakers are attacking on every front, going well beyond the cratered fields of aerodynamics and optimized engine ...

It’s common sense: When it’s hot outside, don’t put on a dark shirt—wear white instead. A team of researchers at Purdue University has put this common knowledge to work to figure out ways to cool ...

It’s a good time to ride a bike, especially in England. Bike-sharing abounds in London town. By this time next year, the North-South Cycle Superhighway should be open for business. And Volvo just ...

BOISE, Idaho — Driving on the highway during bad weather can often be a white-knuckle affair. It's even worse if you can't see the painted lines separating the lanes of travel. A KTVB viewer reached ...

Volvo is known for making cars packed with safety features but it’s a low-tech safety solution for cyclists that has proved a surprising success. The car manufacturer teamed up with a Sweden-based ...

Meta Description: Purdue University researchers have invented a new, super-reflective white paint that could revolutionize how buildings keep themselves cool. Researchers at Purdue University in ...

If you've shopping for paint to spruce up your kitchen walls or cabinets then you might have heard of light reflective value, or perhaps you haven't and you're now wondering exactly why you need to ...