You may already know the importance of creating an ad retargeting strategy, as 98 percent of traffic on any given Web site leaves without converting. How can you bring back those visitors and refocus ...

We've asked leading marketers about what retargeting is, and why marketers should be using it to re-engage those who have visited their site. What is good conversion rate, anyway? According to Larry ...

Many marketers learned from marketing classes that it is less costly to sell more to existing customers than to acquire new customers. So they pour money into retargeting and re-marketing campaigns in ...

“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Richard Frankel, President, of Rocket Fuel, Inc. He says there’s no doubt ...

A highly optimized, targeted, conversion-centric landing page averages an 8-10% conversion rate. Remarketing can bring back those lost 92% – and result in more leads or sales. Savvy online marketers ...

SAN FRANCISCO — Mobile marketers are spending a lot more time these days thinking about retargeting mobile users with mobile ads. The goal is to get people who have already downloaded their app to ...

Most enterprise marketers (88%) say they are already using digital retargeting to re-engage users who haven't converted or purchased on initial visits, according to a recent report from Marin Software ...

For the first time Bing is rolling out retargeting on its ads, including for Shopping and Search text ad campaigns. Marketers will now be able to retarget website visitors on both Bing and Yahoo ...

Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Choosing the right type of ads is essential to your ...

Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring Ads and Ascend2. The report was based on data from a ...

You may already know the importance of creating an ad retargeting strategy, as 98 percent of traffic on any given Web site leaves without converting. How can you bring back those visitors and refocus ...