Lego's next big thing powers a new generation of Star Wars Lego sets

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Lego debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Lego unveils a technology-packed Smart Brick at CES 2026

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

LEGO Introduces its Most Significant Innovation in Nearly 50 Years, 'SMART Play'

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new ...
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Three new LEGO Star Wars sets are the first LEGO smart play builds

The first-ever sets to be a part of the LEGO SMART play collection will be three new Star Wars All-in-One sets. This means ...
Game Rant on MSN

New licensed LEGO set for March 2026 leaks

Ryan Gosling is reportedly set to receive his first LEGO minifig as part of an upcoming adult-oriented set, early details of which have just leaked.

Lego announces Smart Brick, the ‘most significant evolution’ in 50 years

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...
Hypebeast

Channel Your Inner Creativity at the LEGO® PLAY Pavilion in Serpentine London

To commemorate this year’s World Play Day, the LEGO Group has unveiled its latest installation at the Serpentine Gallery in London with a calendar of must-visit programs running all summer. Designed ...