Bill McDermott, CEO of SAP, had three main messages for the capacity crowd at the company’s biggest customer event this year: Intelligence is only valuable to the business when it’s embedded directly ...

This SAP Connect 2025 Customer CX Keynote features leaders from Boeing, Wela, and Migros, and explored how to create loyalty-led growth through superior customer experiences, and for anyone using SAP ...

In the interests of disclosure, I was writing this SAP piece as a brief part of a "Random Thoughts" post that would kind of mirror the format of my upcoming podcast - which will begin with the ...

SAP, the company traditionally known for its database-management, ERP, back-end enterprise software, continued its five-year foray into the world of customer experience software today. The company ...

WALLDORF — SAP SE (NYSE: SAP) today announced new AI-driven capabilities to help retailers optimize business processes and drive profitability and customer loyalty. These innovative capabilities, from ...

SAP has signalled increased tempo for its C/4 Hana efforts at its customer experience conference in Barcelona. Alex Atzberger, president of SAP Customer Experience, told conference attendees that the ...