The software industry is not easy to understand for the regular customer. Therefore, SaaS companies must look for ingenious marketing methods to bring CX to the next level. This is a mandatory step ...

Want to know how to build a successful sales team in open source? Learn some lessons from the best in SaaS. Matt Asay is a veteran technology columnist who has written for CNET, ReadWrite, and other ...

Reflecting on the more than 500 companies we serve and several recent meetings with IT and security teams, I am surprised that so many organizations are ill-prepared to counter the growing threat of ...

Software as a service and low-code platforms can make some aspects of agile and devops easier, but not without adjustments. Here's how to modify your team's best practices for SaaS and low-code ...

Software-as-a-service providers often handle your sensitive data. Here's how to hold them to a high standard for security. Adoption of SaaS offerings accelerated this year because of the large-scale ...

Opinions expressed by Entrepreneur contributors are their own. As the saying goes, software as a service (SaaS) product owners are often expected to “wear every hat”—but the journey to becoming an ...

SaaS Governance Best Practices for Cloud Customers was sponsored by Axonius, a leader in cybersecurity asset management and SaaS management. CSA research prides itself on vendor neutrality, agility, ...

Shyam Kumar is a senior leader & an industry expert in enterprise cloud security, integration and automation using AI/ML technologies. A new economy around SaaS (Software as a Service) has evolved.

is essential for B2B SaaS business. Whether it’s a blog on your website, videos, ebooks, or industry reports, content is the scalable way to get your product in front of the people who need it. B2B ...

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Good content marketing is essential for B2B SaaS business. Whether it’s a blog on your website, videos, ebooks, or industry reports, content is the scalable way to get your product in front of the ...

Be easily reachable, answer their common questions and document areas that have room for improvement. Hire suitable representatives with a technical understanding of your products, keep a unique ...