Google search ranking factors can gain and lose prominence over time. A factor that carried a lot of weight with Google years ago may not carry much at all in the present day. A website’s URL is an ...

7-percent of all the new URLs clicked on URLs in Bing Search in the past month were sourced from the IndexNow protocol, Fabrice Canel from Microsoft told Search Engine Land. In fact, IndexNow has ...

Keywords are becoming less relevant when tracking search engine query rankings. One marketing company believes URLs will become the way industry verify the influence of a content topic on a Web site ...

Google's Gary Illyes continues to warn SEO professionals and website owners about URL parameter crawl issues. Gary Illyes warns about URL parameter issues on LinkedIn. He advises using robots.txt to ...

The topic of URLs for SEO and ranking is one that has been around since search engines first existed and 25+ years later, it is still a popular topic. Google has said time and time again that keywords ...

Gary Illyes said some search engines can be confused by seeing double slashes in a URL. Previously, Google suggested not to use double slashes in your URLs but here Gary is saying that technically ...

In Part 7 of our Messy SEO series, we look at the differences between Bing and Google’s indexing of MarTech’s content. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the ...