Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to ...

YouTube is a goldmine for cooking videos, covering a dazzling variety of styles and cuisines. Here are some of the best ...

Online short-form video has shifted from a light distraction to a constant backdrop in many children's lives. What used to fill a spare moment now shapes how young people relax, communicate and form ...

Exclusive Warner Bros. Discovery research indicates social video provides a powerful promotional lift to TV, movies First-party data counters conventional wisdom that TikTok, YouTube and IG simply ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...

Twitch is finally rolling out a Discovery Feed, after years of complaints from its creators about the lack of growth opportunities for smaller streamers. The company announced the Discovery Feed, ...

NPR's Scott Simon speaks to Dave Jorgenson, the creator of the Washington Post's TikTok channel, about his new media organization and the future of short-form content in newsrooms. Let's take a step ...

The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. These concise visual ...