Fox Sports thinks a massive soccer lineup that commences later this week will help Madison Avenue reach many of its goals. “We feel like it’s the must-see TV of the summer,” says Mike Petruzzi, senior ...

Apple Inc is preparing to expand its advertising network for live television as part of its deal to stream Major League Soccer (MLS) games next year, Bloomberg News reported on Friday, citing people ...

NEW YORK, NY (Wednesday, April 19, 2023) — The formation of the Coalition for Responsible Sports Betting Advertising, a voluntary association of sports leagues and media entities committed to doing ...

The USA Women were crowned winners of the Women’s World Cup only a few hours ago, and when he was celebrating the win, James De Bond, head consultant at Just Strategy suddenly realised what soccer and ...

Nike is taking a different approach to this summer’s FIFA World Cup 2026. Ahead of the tournament’s kickoff on June 11, the sportswear giant revealed a sneak peek of the global cast of characters who ...

It’s not easy to see, but if you go back and watch the match, you may notice it. This is the first time I’ve noticed it, so the advertising signboard may have been there much longer. Or has it? Why ...