What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

At some point, everyone has done something weird to fit in. Maybe you have lied about what your favorite guilty pleasure song is to avoid public shame. Maybe you owned seven pairs of bell bottoms in ...

Behavioral conformity has been studied extensively and is commonly explained in terms of social pressure or impact. Surprisingly, however, recent research suggests that social factors may not be ...

Humans are storytelling machines. We don't passively perceive the world - we tell stories about it, translating the helter-skelter of events into tidy narratives. This is often a helpful habit, ...

Jan. 15 -- WEDNESDAY, Jan. 14 (HealthDay News) -- Your brain may be wired to go along with popular opinion in social situations, a new study suggests. Scans done with functional magnetic resonance ...

The behaviors and actions of hypersocial species like humans are heavily influenced by the behaviors and actions of those around them. This was evidenced throughout the COVID-19 pandemic; protective ...

In the quest to fit in, we sometimes lose our true selves, getting swept up in “herd mentality” — following the crowd, even when it goes against our own compass. Humans are inherently social beings, ...

At some point, everyone has done something weird to fit in. Maybe you have lied about your favorite guilty pleasure song to avoid public shame. Maybe you owned seven pairs of bell bottoms in the ’70s ...