The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you’re probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...

With lockdown forcing Britons to go months without a haircut, many of us will be keen for a complete mane overhaul when salons finally reopen in April. One style that's seen an unexpected resurgence ...

If you've been wanting that wavy, effortless, off-duty-model type of hair that's been everywhere these days, you're in luck. The solution? A perm. Frightened? We asked Damian Santiago, co-owner of ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...

Julianne Hough recently got a perm—and it looks nothing like the look the ladies rocked in the '80s. “Today, I woke up like this…bye bye straight hair, hello sexy beach waves!” exclaimed the excited ...