Mountain Dew's newest family member — Mountain Dew Ice — was created as an answer to Sprite. But unlike Sprite, Ice contains caffeine. My boyfriend brought a case home the other day for us to try, but ...

Whenever a new product is introduced, checking out Twitter reactions is your best bet to find out how people are really feeling about it. The latest beverage under review is a new flavor from Mountain ...

Steve Koonin was tasked with making a fruit-based, lemon-lime soda called Sprite culturally relevant and significant in the 1980s. Its early success came from its popularity among teenagers, and when ...

Sprite Ice has rolled out a new branding campaign targeting the 'instant generation' — the 16- to 24-year-old student demographic. "(One key challenge for us) is that fighting for attention from ...

Coca-Cola is planning to launch a mint-flavoured version of its Sprite brand called Sprite Ice. The drink is planned for the Canadian and Belgian markets later this month, however if it is successful ...

“When we look back and compare our company throughout all these years, it is like two different worlds,” says Buddy Nobriga, sales and marketing manager for Maui Soda & Ice Works. Nobriga’s ...