Target missed the mark on this new initiative. A new staff policy at Target, part of a program called 10-4, is forcing employees to engage with customers more, the retailer confirmed to USA Today.

Create an account or log in to save stories. When it comes to staying informed in Minnesota, our newsletters overdeliver. Sign-up now for headlines, breaking news, hometown stories, weather and much ...

Target’s newest policy for employees is part of a company-wide effort to lift sales and spirits ahead of the holiday season. The retailer’s new directive is mandating that employees smile, greet and ...

What 10-4 is: Training that tells Target employees to smile or wave within ~10 feet and greet/offer help within ~4 feet Why Target’s doing it: To create a warmer, “Disney-like” experience, lift ...

Target customers will soon see more smiles and maybe even exchange more pleasantries with employees, thanks to a new staff policy the retailer has implemented, the company said. The new policy ...